A lean business case can identify the impact on sales and which other two areas?

A lean business case is a strategic tool used to outline the rationale for initiating a project or making an investment. It aims to quickly validate key assumptions, assess value, and understand the potential impact on various areas of the business.

In the context of identifying the impact on sales, deployment and distribution become crucial areas to consider. Deployment refers to how the product will be delivered and utilized by customers, while distribution focuses on the channels through which the product reaches the market. Together, they directly influence not only how effectively sales can be achieved but also how efficiently the product can be made available to customers.

Understanding deployment assists in aligning operational capabilities with customer demand. Recognizing distribution channels helps ensure that the product reaches its intended audience, affecting sales volume and overall market performance. In a lean business case, evaluating these two areas in conjunction with sales provides a more comprehensive view of potential business performance and success.