What is essential in communicating the product vision?

In communicating the product vision, emphasizing the importance of feature prioritization is crucial because it directly aligns with how a product's goals and objectives will be achieved. A clear and well-articulated product vision provides a guiding light for the team, helping them to understand which features are most important to deliver maximum value to customers and stakeholders. Feature prioritization ensures that the development efforts are focused on the most valuable elements of the product, which fosters better alignment across the team and keeps everyone working towards a shared outcome.

While considering non-functional requirements, lean budgets, and stakeholder feedback are all important aspects of product development, they play more of a supporting role in the overall communication of the product vision. Effective communication of the product vision itself hinges on being able to tell a compelling story around which features will bring the most impact, thus making feature prioritization a fundamental aspect of that communication.