Which technique is used to discover key customers and their needs in the SAFe Product Owner/Product Manager role?

Customer Journey Mapping is a technique that provides a visual or graphical interpretation of the overall story from the customer’s perspective. It captures the interactions a customer has with a product or service throughout their lifecycle and helps identify customer needs, pain points, and emotions. This understanding is crucial for Product Owners and Product Managers within the SAFe framework, as it enables them to align their product development efforts more closely with the actual experiences and expectations of the customers.

By using Customer Journey Mapping, Product Owners can prioritize features and design improvements that directly address customer needs, leading to a more customer-centric product. It involves gathering insights from various sources, including customers themselves, which aids in delivering value that resonates with users and enhances their overall experience.

The other techniques may have their own merits in strategic planning and prioritization, but they do not specifically focus on visualizing and understanding the holistic customer experience in the same way that Customer Journey Mapping does.