Who communicates the vision during PI Planning?

During PI (Program Increment) Planning, the vision is primarily communicated by Product Management. This is crucial because Product Management is responsible for defining the product vision, goals, and how they align with the organization's strategic objectives. Their role entails ensuring that all stakeholders, including Agile teams, understand the overall direction of the product and the value it aims to deliver during the upcoming PI.

Product Management typically presents the vision in a way that is accessible to all participants and emphasizes how the planned work supports customer needs and business goals. This communication helps to align the teams, obtain their buy-in, and set the stage for effective collaboration throughout the PI.

In contrast, while Scrum Masters facilitate the planning process, they do not communicate the product vision but rather support the teams in understanding and executing the vision provided by Product Management. Business Owners can provide input during PI Planning, but their role is more about prioritization and decision-making related to value; they typically do not lead the communication of the vision. Team Leads may provide insights or context regarding their specific teams but are not responsible for sharing the broader product vision like Product Management.